Concept Art is probably one of my favorite fields, as I get to create and see many worlds and characters be born and take their first steps to visual existence. It is one of the most fun and creative points of a production. The main goal is to convey through illustration a visual representation of a design, idea, and/or mood for use in films, video games, animation, comic books, retail design, set design, fashion design and architectural design before it is put into the final product. Concept art is also referred to as visual development and/or concept design .